Bachelor of Business Administration in Marketing

The Marketing program provides students with an understanding of the marketing function of organization, the various functional areas of business, the behavior of organizations, the decision-making and management processes to identify, anticipate, and satisfy consumer’s requirements with profit optimization.

Benefits

Graduates with a Bachelor of Business Administration in Marketing will be equipped to analyze market trends and promotional opportunities. The marketing specialization is designed to enable students to analyze the problems of providing consumer and industrial goods and service to a wide variety of markets.

Career Opportunities

Typically there is a high demand for marketing professionals as business and their goods and services become more and more competitive.

The program prepares students for positions in:

Marketing management
Business management
Sales
Advertising
Public relations/publicity
Manager/brand manager
Personal selling
Direct marketing
Promotion
Market research
Product management
Strategic marketing
Marketing project management

The program allows for the study of dynamic problems affecting all enterprises and prepares students for careers in commercial, government and services organizations.